Many business owners and clients I talk to don’t fully grasp the structure of their business’s website. This can be an extreme disadvantage, and can lead to problems like:
Paying for online services that you don’t need
Believing you own your website and its content—when you actually don’t
Feeling powerless against GoDaddy customer support and/or your web development agency
Accidentally taking down your website
I want to explain 4 sections of your website that will simplify your understanding of how your website is structured, and put you in a power position to negotiate with your web development agency and experts alike.
Every serious business needs a website. Let me restate that: every serious business needs a useful website, and not all websites are useful. The majority of websites in internet-land have no clear goals, and serve no productive uses to their owners.
This blog will outline how to begin strategizing about how to make your website an extremely useful tool for your business. By following these steps below, you can get an idea of how your website, if setup correctly, can gather useful data to help support business decisions.
If you are writing a blog or creating a new webpage for your website, there are certain SEO guidelines you should follow in order to make sure that you have the best chance of showing up in search engines for your targeted business category.
To make sure your website is fully optimized, it is always good to optimize all of your images on your site. These simple tips will help you develop a system for optimizing your images every time you upload a new image to your site.
There are many reasons why an Adwords account might not be generating any leads, and the questions I have outlined in this article below are some of the most common reasons paid ads do not perform well. If you are struggling with your Adwords account, ask yourself these questions, and they might help you identify some hidden data that will fix your performance problems, and get you more leads!
Using HTML elements can both benefit your SEO and help the structure of your page, so it is in compliance with Google's best practices and in compliance with HTML principals. Using them effectively can boost your SEO and can provide a great base for your website to build off of.
